Hi,
I’m Caroline Moore

My background

With over a decade spent working in the digital marketing space, my mission is to meet strategic objectives by creating and serving meaningful digital experiences. I am passionate about developing content that educates, informs, and inspires. My specialties include digital copywriting and editing, content design and marketing, website optimization, search engine marketing (SEM), social media management, email marketing, and inbound lead strategy.

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Jack of all trades

As the sole digital marketer for a billion-dollar company, my professional experience is vast and varied. A typical work day can begin with building a digital advertising campaign, shift to creating a one-touch email, and end with editing a blog post. This has given me the opportunity to develop a broad knowledge and hone my ability to learn on the fly. If I don't have the knowledge to complete a task, my black belt Googling skills activate to find it.

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On writing

My passion for reading and writing began early, with a well-worn library card and an endless appetite for books. Early triumphs included earning a perfect score on the English portion of the Massachusetts Comprehensive Assessment System (MCAS) test and obtaining a peer tutor position at the UMASS Dartmouth Writing & Reading Center. Today, I indulge my passion by writing professionally for a wide range of use cases and drafting personal essays on a variety of topics to keep my skills sharp. Eats, Shoots & Leaves maintains a constant presence on my desk.