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I’m Caroline Moore

Digital Marketing Expert


Get to know me

My background

With over a decade spent working in the digital marketing space, my mission is to meet strategic objectives by creating and serving meaningful digital experiences. I am passionate about developing content that educates, informs, and inspires. My specialties include digital copywriting and editing, content design and marketing, website optimization, search engine marketing (SEM), social media management, email marketing, and inbound lead strategy.

Jack of all trades

As the sole digital marketer for a billion-dollar company, my professional experience is vast and varied. A typical work day can begin with building a digital advertising campaign, shift to creating a one-touch email, and end with editing a blog post. This has given me the opportunity to develop a broad knowledge and hone my ability to learn on the fly. If I don't have the knowledge to complete a task, my black belt Googling skills activate to find it.

On writing

My passion for reading and writing began early, with a well-worn library card and an endless appetite for books. Early triumphs included earning a perfect score on the English portion of the Massachusetts Comprehensive Assessment System (MCAS) test and obtaining a peer tutor position at the UMASS Dartmouth Writing & Reading Center. Today, I indulge my passion by writing professionally for a wide range of use cases and drafting personal essays on a variety of topics to keep my skills sharp. Eats, Shoots & Leaves maintains a constant presence on my desk.


Professional experience

Assistant Vice President of Marketing / Digital Marketing Manager

Webster First Federal Credit Union

Worcester, MA
2015 - Present

Responsible for all aspects of Webster First Federal Credit Union's digital presence. Work closely with the Vice President of Marketing to develop a digital strategy that serves both departmental and company goals. Deploy, monitor, and report results of strategic initiatives. Ensure brand consistency throughout digital collateral.

Online Marketing Specialist

Webster First Federal Credit Union
Worcester, MA

2012 - 2015

Responsible for deployment of Webster First Federal Credit Union's digital marketing strategy, including website management, SEO, email, digital advertising, social media, and online review sites such as Yelp. Worked in collaboration with the Operations and Call Center teams to assist in improving customer experience on online and mobile banking systems.


Google Ads Search Certified


Google Ads Display Certified



Webster First Federal Credit Union website
IMA Winner 2022 Award

IMA 2022 Outstanding Achievement Award

Project lead on the award-winning redesign project. 


Served 269.9K visitors to in 2022, generating 1.8M total pageviews and 12.9K total digital leads.

Earned a clickthrough rate 62% higher than the financial services industry average for Google Ads Search product campaigns.

Wrote, designed, and delivered 47 one-touch emails generating 779.8K unique opens and 402 last click attribution leads for the year 2022.

Earned a conversion rate 143% higher than the financial services industry average for Google Ads Search product campaigns.



Caroline Moore
Digital Marketing Expert

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