Hi,
I’m Caroline Moore

My background

With over a decade spent working in the digital marketing space, my mission is to meet strategic objectives by creating and serving meaningful digital experiences. I am passionate about developing ads that generate action, and content that educates, informs, and inspires. My specialties include Google Ads, digital copywriting, content marketing, website optimization, search engine marketing (SEM), social media management, email marketing, and inbound lead strategy.

​

Jack of all trades

As part of a small and dynamic team, my professional experience is vast and varied. A typical day can begin with building a digital advertising campaign, shift to creating a one-touch email, and end with editing a blog post. This has given me the opportunity to develop a broad knowledge and hone my ability to learn on the fly. If I don't have the knowledge to complete a task, my black belt Googling skills activate to find it.

​

On writing

My passion for reading and writing began early, with a well-worn library card and an endless appetite for books. Today, I indulge my passion by writing professionally for a wide range of use cases and drafting personal essays on a variety of topics to keep my skills sharp. Eats, Shoots & Leaves maintains a constant presence on my desk.