Websterfirst.com redesign
Creating a frictionless experience that works for all
The digital world evolves everyday, and companies are expected to offer seamless, accessible experiences. In 2021, with mobile traffic on the rise, the need to update websterfirst.com was more important than ever. I served as project lead for the redesign, overseeing the visual design, layout, and supplying new and existing content.
Redesign results
100%
Faster load times
25%
Increase in leads
15%
More SEO traffic
200%
Decrease in update time
Deliverables achieved
Mobile optimized
Fast load times, responsive design and an intuitive menu structure
Integrated blog
Content marketing strategy is now anchored by this central hub
ADA compliant
Meets the Web Content Accessibility Guidelines (WCAG) 2.1 AA
Custom rates system
A centralized database saves time and reduces the risk of errors
No coding required
Interchangeable components make updating content simple
Consistent branding
Reinforces brand pillars and adheres to a unified visual presence
Project timeline
"Local Authenticity" is a Webster First brand pillar. That meant I knew we needed to work with a local agency who could help us infuse an authentic New England tone (without coming across as a caricature by someone who recently rented The Departed.) After an extensive and thorough search, award-winning Boston web design company Yelling Mule won the contract.
Project kickoff
Spring 2021
Through strategy sessions with Yelling Mule, I identified pain points for our existing website, needs and wants for the new site, and brand guidelines and tonality that should be infused throughout the new site.
I created a master sitemap and worked with Yelling Mule to establish webpage hierarchal structure.
Wireframing & design
Summer 2021
I supplied feedback and direction to the Yelling Mule design team on several rounds of wireframing and design.
Early fall 2021
With the design set, I turned things over to Yelling Mule's team of expert coders.
Final testing
Fall 2021
After coding was complete, I performed several rounds of testing to ensure that everything was working properly and the site was ready to go.
Awareness campaign
With the website ready to launch, I developed, designed, and launched a three-phase, multi-channel advertising campaign with consumer touches across email, social media, interstitial banners, and our existing website.
Bonus redesigns
As part of the websterfirst.com redesign project, I worked with Yelling Mule to simultaneously redesign the websites of two Webster First subsidiaries: WebFirst Insurance, LLC and First Mortgage Servicing, LLC. This ensured a frictionless experience and consistent branding across all three sites.
WebFirst Insurance, LLC
Before
After
First Mortgage Servicing, LLC
Before
After